While AI camera remains to be the key aspect in terms of the consumer preference at 33%, consumers also look out for some trendy features like drop notch display at 25% followed by fingerprint sensor at 22%.
The survey report also concludes an insightful preference for local language consumption. The probability of consuming content in one’s native language came out to be quite high. As per the report, 64% of the respondents prefer to consume content in their local language.
The study evaluates and reports various dimensions of smartphone usage, consumer preferences in terms of features, favourite apps highlighting the key trends, favourability and significant consumption patterns across gender, age groups, regions and more. The survey highlighted a unique content consumption pattern on smartphones. The study mentioned 50% of Indian smartphone users watched movies followed by 24% on news. The vast majority of Indian youth around 88% till the age of 24 watch movies exclusively on their smartphones.
The survey is said to be conducted online across 4000 respondents in 13 states. The report cuts across age-groups and demographics: Youth, regions, working sector, etc.
According to Mr. Arijeet Talapatra, CEO, TRANSSION India, “Smartphones remain at the centre of our lives be it in terms of consuming content and videos, exploring information, connecting with peers and friends or surfing social media platforms. As a brand that believes in providing trendy technology with A-class features at a budget-friendly price point, we commissioned this consumer trends survey to get relevant insights concerning the consumer patterns, choice and preferences when it comes smartphone usage. This study helped us understand that how quickly consumers are adopting advanced and innovative technology, hence it will further help us create and provide such technologically equipped and customized offering that will be loved by our customers.”